Agency Survey 2025
The results are in! You told us about yourselves, your agencies, and the software you use. We are very grateful to you all.
About Agency Professionals
Who are the people who work in agencies? What is your educational background? How long have you been working?
About Agency Work
What's it like to work in an agency? How much travel is there? Is remote work possible? What are the salaries like?
About Agencies
How do agencies work? What services do you provide, and who for?
What a wide range of industries you all support!
Times are tough: lots of you have needed to take on low-value projects (under $3,000), and too many of you have that as typical of most projects. But in better news, the majority find multiple customers each month.
Agency Software
What software does your agency use?
We asked you to name your all time favourite software. Here's what you told us:
- Amazon drive
- Clickup
- Excel
- Google Sheet
- Google Workspace (x2)
- Lucidchart
- Microsoft
- Microsoft Excel
- My own software
- Outlook
- Pen and paper
- PPT Addins
- Sage
- Slack
- Trello
- Whatsapp Web
- Zoho
Your Experiences
What's it like working in an agency? How is business? Do you feel valued?
Your Predictions
How are you feeling about your business and career? What's the hiring market like?
Methodology and Feedback
Privacy PolicyWe have edited the survey data very slightly. In all cases, this was either to improve anonymity, or because there was insufficient data to give meaningful results. There are very few edits overall. They are:
- Whole questions left out
- Specific answers left out -> implies there were 0 selections of this answer
- Text from 'Other' field converted to a specific name
- Percent values tweaked
We also asked you about the length of the survey. It looks like - for those who were still reading - we got it about right.
We had some incomplete responses, we include all responses to a question, whether or not the respondents completed the whole survey was.
We allow you to select multiple answers on lots of the questions, with the result that the totals add up to over 100%
We asked you what we should ask you about in future. Your answer:
- Non-salary compensation
- AI tools
- Client-facing tools
- Variation in business
Thank you
It's been exciting to hear what you have to say. Check back and we'll do this again next year!